Professor Carlson is a member of the American Marketing Association, the Association for Consumer Research, the Society for Consumer Psychology, and the Society for Judgment and Decision Making.Why it’s called the “Original Professional” He is the recipient of the 2010 MSB Dean’s Distinguished Faculty Research Award and the 2012 Publication Award from the Decision Analysis Society. His research has been published in top marketing, psychology, and management journals. His research focuses are the influence of emerging preferences on brand choice processes, consumers’ goals and objectives during a choice process, and biases in consumer judgments and decision making. He is the Research Director of the Georgetown Institute for Consumer Research and the Director of the McDonough School of Business’s Behavior Research Lab. Carlson (Ph.D, Cornell University), is Associate Professor of Marketing at Georgetown University’s McDonough School of Business. Johansson was presented the Award for Lifetime Contribution to Global Marketing by the American Marketing Association, and most recently, in 2011, was inducted as Fellow of the Academy of International Business.
He is also the author of numerous publications including Global Marketing: Foreign Entry, Local Marketing and Global Management In Your Face: How American Marketing Excess Fuels Anti-Americanism and Relentless: The Japanese Way of Marketing, which has now been translated into six languages, including Chinese, Spanish, and French. Johansson’s research interests are in the areas of International Marketing Strategy, Global Branding, Japanese Management, and Quantitative Analysis of Marketing Decision Problems.
At Georgetown, he teaches at both the undergraduate and graduate levels, and offers International Marketing consulting to a number of organizations including: Honda, Mazda, Volvo, and Fuji Film.
from the University of California, Berkeley. Johansson (Ph.D, University of California, Berkeley) received his Masters and Ph.D.
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